Privacy Policy

Honest Water NC ("we," "us," or "our") is an authorized Honest Water Co franchise serving the Raleigh–Durham–Chapel Hill Triangle area. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit honestwaternc.com or contact us about our water filtration and softening services.

By using our website or submitting your information, you agree to the practices described in this policy. If you do not agree, please do not use our website.

1. Information We Collect

Information You Provide

When you fill out our contact or scheduling form, we collect:

• Full name
• Phone number
• Email address
• Service interest (e.g., water softener, whole house filtration)
• Any message or notes you include
• SMS/text message consent status

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate location
• Browser type and version
• Pages viewed and time spent on site
• Referring website or search query
• Device type (mobile, desktop, tablet)

Cookies & Tracking

We use cookies and similar technologies to improve site performance and understand how visitors interact with our website. You can disable cookies in your browser settings, though some features may not function correctly.

2. How We Use Your Information

We use the information we collect to:

• Schedule and conduct your free water test and consultation
• Contact you by phone, email, or text message (with your consent) regarding your inquiry
• Provide quotes and follow up on service appointments
• Send service reminders and filter replacement notifications
• Improve our website and marketing based on usage patterns
• Comply with legal obligations

We do not use your information for automated decision-making or profiling that produces legal effects.

3. SMS & Text Message Communications

By checking the SMS consent box on our contact form, you expressly consent to receive text messages from Honest Water NC regarding your water test appointment, service updates, and follow-up communications.

• Message frequency varies based on your inquiry and service stage.
• Message and data rates may apply depending on your carrier plan.
• Reply STOP at any time to opt out. Reply HELP for assistance.
• Opting out of SMS will not affect your ability to receive service.

We do not sell or share your phone number with third parties for their marketing purposes. SMS consent is not a condition of purchase.

4. How We Share Your Information

We do not sell your personal information. We may share it only in the following circumstances:

Service Providers

We use GoHighLevel (GHL) as our customer relationship management (CRM) platform to store and manage contact information, schedule appointments, and send communications. GHL processes your data on our behalf under their own privacy policy.

Honest Water Co (Franchisor)

As an authorized franchise, we may share aggregate performance data with Honest Water Co. We do not share your personal contact information with the franchisor for independent marketing purposes.

Legal Requirements

We may disclose your information if required by law, court order, or to protect the rights and safety of our business or others.

5. Data Retention

We retain your contact information for as long as necessary to provide services and fulfill legal obligations. If you request deletion of your data, we will remove it from active systems within 30 days, except where we are required by law to retain it longer.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or outdated information
• Request deletion of your personal data
• Opt out of SMS and email marketing at any time
• Withdraw consent where processing is based on consent

To exercise any of these rights, email us at hello@honestwaternc.com.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over HTTPS. Form submissions are transmitted securely to our CRM. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, contact us and we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party sites (e.g., Google Maps, Google Reviews, social media). We are not responsible for the privacy practices of those sites and encourage you to review their policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top. Continued use of our website after changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us:

12. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

13. Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to hello@honestwaternc.com